Advanced segmentation via data tiers is a core customer monetization strategy
The one size fits all approach to data, which is prevalent in many markets through ‘all you can eat’ data plans with all customers receiving the best available speeds, is not tied to customer needs or indeed optimal revenue generation. Customers with unlimited plans often have relatively modest usage patterns and are paying a premium for something they do not use. Offering a tailored number of data tiers to the customer will allow them to better match their usage need to their actual data bundle and provide up-sell opportunities when the needs of the customer change. Tiered Service Controls allows operators to improve their yield from data services by introducing advanced pricing models to satisfy the varying needs of their entire subscriber base.
Tiered Service Controls balance consumer needs with revenue & network utilization
Openet’s Tiered Service Controls solution allows an operator to offer a data tier to cater for each segment of the data usage market place. Tiers can be constructed based on any combination of network speed, data quota and quality of service based on customer importance. Offering this level of segmentation ensures that operators can launch data tariffs to cater for a wide range of customer usage profiles and price points. Fair Use and Interim limits can be applied to the data entitlement on each tier and up-sell opportunities can be triggered by SMS/Email or push notifications direct to the device to ensure optimum customer engagement with their data plan. In this instance a customer can move to a tier with a higher usage allowance or purchase a data service pass for short term network access. Quality of Service restrictions can also be applied to data tiers where customers with higher mobile spend continue to receive optimum data speeds during periods of congestion.