Traditionally offers are not real-time. They depend on either pre-planned/pre-configured schedules, or off-line processing based on historic activity. Openet’s Real-time Offer Manager enables real-time offer presentation via intelligent contextual offer mapping. Upsell offers are triggered by real-time customer context (e.g. usage information, application access, location, profile etc) and sent in real-time to the customer device, which enhances offer relevance. The additional contextual awareness along with the ease of addition of new more granular offers through Real-time Offer Manager will lead to higher offer takeup and data revenues for operator offers.
Why implement Real-time Contextual Offers?
A recent survey of 87 mobile operators by Openet illustrated below, shows that there is a significant opportunity to increase data usage and revenues by implementing real-time contextual offers. Operators indicated that they could increase offer uptake by 75% and increase data revenues by 15% if they had access to a solution that would allow them to push real-time context based offers to their subscribers. Direct to device offer presentation and service provisioning also has the potential to reduce customer care and sales costs by an average of 11%.