Openet Real-time Offer Manager wins Overall Best New Offering at 2014 Fierce Innovation Awards
November 13, 2014 - Aleks
DUBLIN, Ireland – November 13, 2014 – Openet, a global leader in the supply of real-time BSS (business support systems), today announced that its patent-pending Real-time Offer Manager (RTOM) solution has been named best overall new product/service at the 2014 Fierce Innovation Awards. Openet was selected from more than 200 applications to win the coveted industry prize last night. Openet’s RTOM solution was also selected as the winner of the B/OSS category by a panel of judges from the operator community.
Openet’s recently launched RTOM solution enables operators to present contextually appropriate offers and promotions to subscribers’ devices in real-time. It combines a variety of sources of information to create context around each user – such as average monthly spend, remaining data allowance, and churn risk index score. From this information, an offer can be presented to the subscriber following a trigger event, for example either an inbound subscriber query, or a pre-defined network event (e.g. subscriber accesses Facebook). This approach directly contributes to more targeted, relevant and personalised offers reaching subscribers which radically improve operator upsell revenues.
A recent independent survey of global operators revealed that targeting subscribers with contextually relevant offers, that can be activated and purchased from the device, would increase global operator revenues by a staggering $47 billion.
“It’s extremely gratifying to receive such prestigious validation for our RTOM solution so soon after its launch,” said Shane O’Flynn, GVP Product & Solution Management at Openet. “Operators are acutely aware of the value that contextually relevant and highly targeted offers can deliver - both in terms of incremental revenue, customer experience and retention. Our RTOM solution is at the forefront of this innovation and has the functionality to maximize this lucrative opportunity.”
The Fierce Innovation Awards 2014 were judged by a panel of representatives from global operators such as CableLabs, AT&T, TeliaSonera, Orange, CableVision. Sprint, Verizon, Comcast, and Cox Communications. A full list of judges can be found here: http://bit.ly/1wdVgaG.
Openet is the leading independent supplier of real-time BSS (business support systems) to communication service providers. Openet software ensures that more than 600 million mobile telecoms users around the world enjoy the best network and data experience while enabling operators to monetize data use in ‘real-time’. Since its foundation in 1999, Openet has constantly been at the forefront of telecoms software development and innovation. This is characterized by its open platform, domain experience and engineering expertise. Its success is personified by the many long-term relationships it has fostered with the largest, most progressive, and demanding operators across the globe. For more information, please visit www.openet.com.