PRESS RELEASE

Openet Receives INTERNET TELEPHONY Magazine’s Thirteenth Annual Product of the Year Award

February 22, 2011 - Openet

DUBLIN, Ireland February 22, 2011 Openet, the most innovative provider of Subscriber Optimization Software to tier one communications and media service providers, announced today that Technology Marketing Corporation (TMC), a global, integrated media company, has named Openet’s Service Passes solution as a recipient of the 2010 INTERNET TELEPHONY Product of the Year Award.                                                   

Openet’s Service Passes allow operators to effectively deploy real-time billing models, providing a wider array of data plan options to customers. For example, using the solution, a wireless carrier can address the concerns of a user unlikely to commit to a contract by offering one-time or recurring data access for a limited period of time, volume of data, number of events or for specific applications. Supporting multiple payment types, Service Passes provide real-time service authorization, access and session management to the carrier.In 2010, the solution was an integral part of the Openet iPad monetization architecture built specifically for the device’s U.S operator.

“The Service Passes solution and its real-time orientation speaks to what operators need to effectively manage and monetize the robust, media-rich mobile devices of today’s wireless ecosystem,” said Niall Norton, CEO of Openet. “Openet created Service Passes as a method for operators to future proof their revenue-generating interactions with subscribers, allowing the easy rollout of any number of upcoming innovative services. By enabling carriers and subscribers to customize the billing relationship in this way, Openet’s solution is a perfect example of how to make the most of every subscriber while catering to their individual needs.”

Openet’s Service Passes, along with the other 2010 Product of the Year winners, are published in the February 2011 issue of INTERNET TELEPHONY magazine.

“I am pleased to announce Openet as a Product of the Year Award winner. The editors of INTERNET TELEPHONY have verified that the Company’s Service Passes solution displays quality and innovation while addressing real needs in the marketplace,” stated Rich Tehrani, CEO, TMC. “I would like to congratulate Openet for its commitment to advancing IP communication technologies.”

For more information on Openet’s expertise and offerings, please visit www.openet.com.

For more information about TMC, please visit www.tmcnet.com.

About Openet

Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today’s operators must knowtheir subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwidesuch as Vodafone, Orange, AT&T and Verizon. For more information, please visit www.openet.com.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONYhas been the IP CommunicationsAuthority since 1998™. Beginning withthe first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.

About TMC:
Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries. In addition, TMC runs multiple industry events: 4GWE; Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more!  Visit TMC Events for a complete listing and further information.

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