PRESS RELEASE

Openet Formally Enters Cable Market with Solutions that Deliver 360-Degree Subscriber

April 1, 2009 - Openet

WASHINGTON, D.C., The Cable Show – April 1, 2009 – Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative cable, wireless and wireline operators, today announced its official entry into the cable market after two years of behind-the-scenes work with leading cable providers.  This work resulted in market intelligence used to architect Openet’s new, groundbreaking set of cable offerings.  With a proven track record for innovation, Openet is poised to replicate its wireless success in the cable space by offering scalable, cutting-edge solutions to cable providers across converged networks.  The new solutions, which represent the cornerstone of a roadmap of new solutions to be introduced in coming months, consist of Audience & Engagement Measurement, Convergent Usage Measurement and Interactive Services Fulfillment.

With television programming readily available on the Internet, an increase in available devices and advertising revenue on the decline, it’s now more crucial than ever for cable providers to find new sources of revenue while retaining the “eyeball share” of subscribers.  Built upon Openet’s award-winning FusionWorks™ product suite, the newly launched cable solutions enable operators to provide a richer, more personalized experience for their customers by leveraging 360-degree, real-time visibility into service usage and viewing data while providing opportunities to use that information for dynamic, targeted marketing promotions and campaigns. 

“Gaining subscriber, service usage and content viewership visibility is a vital first step for cable operators to develop new business models and improve the subscriber experience,” said Michael Manzo, chief marketing officer at Openet.  “Globally, cable operators are in the midst of evolving to a more sophisticated infrastructure that promises to increase revenue and profitability while better serving their subscribers.  Openet’s Transactional Intelligence solutions fill the void of intelligent, actionable data for cable providers.”

All Openet solutions for cable are built on Openet’s FusionWorks product suite, which enables real-time, highly scalable processing of network events and transactions.  Tier One service providers across the world utilize the FusionWorks Framework to make their networks more intelligent and extract maximum value from network activity.

“Openet’s pedigree of innovation in the telecom space solidly positions us to provide scalable, intelligent cable solutions that capture value across converged networks,” said Marc Price, vice president of technology and chief technology officer of the Americas at Openet.  “With consumers watching every penny, cable providers need to deliver value through personalized and interactive services.  The Transactional Intelligence provided by this new set of solutions is designed to enable that, and cable operators will reap the benefits.”
Openet’s solutions for cable are:

Audience & Engagement Measurement
The Audience & Engagement Measurement solution provides cable operators the ability to measure subscriber activities across all video services, including linear and non-linear viewing data and click-streams associated with interactive television (iTV) initiatives.  The solution enables operators to collect, aggregate, enrich and distribute usage data and subscriber profile information in real-time to deliver more personalized services and highly targeted marketing campaigns—translating user behavior into a one-to-one experience and resulting in additional revenue.

Interactive Services Fulfillment
The Interactive Services Fulfillment solution allows operators to collect interaction information from EBIF and tru2way applications and forward the data to a fulfillment server, in order to respond to real-time subscriber requests.  With this solution, TV’s end goal has arrived: to enable interactive services, such as request for more information (RFI), voting/polling, T-commerce and telescoping, to offer a personalized, Web-like user experience through television.

Convergent Usage Measurement
Targeted for high-speed data services, Openet’s Convergent Usage Measurement solution enables service providers to capture, collect and aggregate data and voice usage, and distribute the data to downstream systems.  With Openet’s support for convergent networks, MSOs can now collect data across different service platforms. This enables business intelligence initiatives, and ensures that data can be used not only for real-time responses, but to create new revenue streams.

While Openet’s existing solutions are already deployed over telecom networks, they are also uniquely positioned to deliver value in the cable industry.  Announced earlier this year, Openet’s complementary Fair Usage and Tiered Service Controls solutions enable operators to intelligently manage network activities with dynamic business rules.  These solutions ensure that cable operators can not only generate new revenue sources, but also ensure profitability.

Openet provides Transactional Intelligence for cable operators to extract maximum value from their networks. With Openet’s FusionWorks Framework, network operators can gain visibility into usage, dynamically control resources and monetize subscriber activities. Openet enables cable initiatives across video, data and voice services, such as DOCSIS 3.0 migrations, Advanced Advertising initiatives and subscriber rights management in linear, on-demand and SDV environments.

For more information, please visit www.openet.com.


About Openet
Openet is a leading worldwide provider of event processing and transaction management solutions.  The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services.  Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity.  A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T, and Verizon Wireless.  For more information, visit www.openet.com.

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