Openet enables leading EMEA operator to offer data roaming service passes to better serve travelling subscribers
December 12, 2012 - Openet
DUBLIN, Ireland, December 12, 2012 – Openet, a global leader of real-time transaction management software and services, today announced a leading EMEA mobile operator is relying on the flexibility and configurability of Openet’s PCC (policy and charging control) solutions to enable subscribers to activate roaming-specific data packages when traveling. The Openet PCC solution supported the timely launch of 40 new data roaming packages, offering rich subscriber choice that improved customer experience and increased data roaming revenues by over 35 percent.
With 570 million mobile users traveling globally, roaming represents a lucrative potential source of revenue for operators. However, much of this revenue remains untapped because most roamers choose to turn off mobile data or substantially reduce usage for fear of bill shock. To differentiate itself in the EMEA region, the Openet customer expanded its data service portfolio to offer more than 40 new roaming service pass options.
“Keeping track of roaming charges is a familiar burden to travellers, often causing them to avoid data services altogether," said Openet marketing vice president Chris Hoover. "Openet's comprehensive PCC ecosystem enables operators to offer dynamic ad hoc services such as data roaming service passes, which increase operator revenue and ensure subscribers have confidence and control over their data spend."
In addition to pre-activated, pre-purchased data roaming service passes, subscribers can opt to travel using a “pay as you go” format. When roaming, pay-as-you-go subscribers are notified by SMS message and given the opportunity to set data limits and tailor usage based on travel location. Both options are configurable and enable subscribers to turn packages on and off when roaming or making travel plans.
Since the introduction of mobile data services in 1998, Openet has helped service providers capitalize on opportunities and overcome challenges. With competitive pressure accelerating, today's service providers rely on Openet software to evolve business models around networking smartphones, M2M devices and third party services. Openet’s portfolio combines policy and charging control with device and third party interaction to enable innovative charging models, to control operating cost and to personalize services. More than 80 of the world’s largest service providers in 28 countries use Openet’s high performance software. For more information, please visit www.openet.com.