PRESS RELEASE

Openet Demonstrates Real-Time Order Fulfillment and Upsell Applications with itaas

May 7, 2010 - Openet

-- Openet to Demonstrate Real-Time Sports Package Ordering and Fulfillment and Premium Channel Upsell --

DUBLIN, Ireland – May 7, 2010 – Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative network service providers, today announced it is demonstrating its eWallet Solution with new itaas-developed applications designed to upsell cable subscribers in real-time. The demo will feature a new, real-time sports package ordering and fulfillment application, and a premium channel upsell application. These interactive TV applications will be demonstrated at The Cable Show 2010, May 11-13 in Los Angeles, in the itaas, Inc. booth, #439.
 
Through the use of Openet’s eWallet solution as the platform for the itaas-developed interactive applications, these demonstrations show how operators can offer complete interactive fulfillment and upsell, and subscribers can purchase new programming packages immediately on screen.   
 
“Subscribers are beginning to expect instant gratification based on their internet viewing and shopping experiences,” said Jim Elayan, vice president of marketing for itaas. “Interactive applications can attract the TV viewer; however, when combined with scalable and robust solutions like eWallet from Openet, there is a more familiar user experience, benefiting both operators and their subscribers.”
 
Openet’s expertise in Subscriber Data Management, along with its ability to correlate data from dispersed network data repositories in real time, is enabling cable operators to undertake new initiatives that maximize revenue opportunities while driving increased subscriber satisfaction. MSOs and content providers are moving towards deeper subscriber interaction by leveraging Openet solutions as the foundation for an interactive fulfillment strategy with subscriber-facing iTV applications developed by itaas.
 
“Consumers want access and convenience from every service they order—they don’t distinguish between shopping online or on screen, and expect the same level of interactivity and service regardless of medium,” said Mike Manzo, CMO of Openet. “Openet has the experience, scale and speed to enable real-time interactive fulfillment for any cable operator or content provider.”
 
About Openet
Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com.

For more information, visit www.openet.com.

For further information:
Openet
Andrea Kavanagh
Phone: +353 1 620 4600
Email: Andrea.Kavanagh@178.128.46.162
 
or
 
HighTech PR, Inc
Tammy Snook
Phone: (407) 667-9355
Email: TammySnook@hightechpr.net

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