Tier 1 North American Carrier Monetizes iPad Using Openet Solutions
June 8, 2010 - Openet
DUBLIN, Ireland – June 8, 2010 – Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative network service providers, today announces that a Tier 1 North American wireless operator has successfully deployed a comprehensive solution set from Openet that enables the operator to monetize the market-leading tablet device, Apple’s iPad. With the Subscriber Initiated Provisioning and Service Pass solutions the operator is able to sell ad-hoc and recurring data plans to iPad customers, enabling subscriber initiated provisioning of data access by volume of data usage and duration; thus meeting demand for flexible, personalized service offerings.
The popularity of new categories of mobile Internet devices such as netbooks, tablets, e-Readers and smart phones present operators with new and unique customer needs. As these devices proliferate, consumers need an alternative to long-term service contracts and are seeking a data plan that fits their needs, when and where they need it. Moving beyond only pre- or post-paid offerings, operators have a new monetization opportunity with devices like the iPad that support real time over-the-air activation.
Openet’s Subscriber Initiated Provisioning and Service Pass solutions allow operators to quickly roll out new mobile data plans on any type of mobile device. This flexibility allows subscribers to purchase data services in a variety of ways, including by time period, and volume of data, or for specific services or applications. The solutions also provide regular notifications for subscribers, giving full transparency into charges, usage and new service options.
“As tablets and other mobile Internet devices continue to be rolled out by all operators, a new market segment has emerged—those customers who want network access without having to sign long-term contracts,” said Mike Manzo, CMO at Openet. “With the iPad supporting Over-The-Air Activation, the operator is implementing both Openet’s Subscriber Initiated Provisioning and Service Pass solutions to give its device users the option to purchase a flexible data plan that fits their needs. By adding a third type of service option, the operator is uniquely able to meet customer needs, which is a powerful competitive advantage.”
Before deploying these solutions, the operator was unable to offer mobile network access for defined period of time and/or usage, whilst not connected to Wi-Fi. Now, customers using the iPad are able to:
- Purchase a data plan that fits their usage needs anytime, from anywhere
- Access data services without having to commit to a long-term contract
- Exert more control over their data plan and view their usage in real time
With this deployment, the operator now has an end-to-end solution set that supports the delivery of over-the-air data services to iPad users. The solutions are scalable and can work with next generation devices and future network rollouts, including 4G and LTE networks. These solutions represent the foundation for the operator’s data plans for new mobile devices, helping it to achieve its first-to-market objectives.
Running on the award-winning FusionWorks™ Framework, the solutions incorporate several Openet products, including Balance Manager, Convergent Mediation, and Profile Manager. With the Openet Subscriber Initiated Provisioning and Service Pass solutions in place, the operator is able to rapidly deploy new devices and data plans in the future, allowing it to continue to deliver the best customer experience possible while maximizing new and existing revenue streams.
For more information on Openet’s Subscriber Initiated Provisioning and Service Passes, please visit: https://www.openet.com
About Openet
Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com.
Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com.
