Primal and Openet partner for global market expansion

June 27, 2000 - Openet

Washington D.C., June 27th, 2000 - Primal, a subsidiary of Avery Communications, Inc. (OTC BB: ATEX.OB), today announced an agreement with Openet Telecom, a leading provider of convergent mediation solutions for the telecommunications industry. The strategic agreement between Primal and Openet-Telecom will provide turnkey, end-to-end integrated Customer Relationship Management and Analytics, Billing, and Mediation Solutions to the worldwide communications industry.

About Primal

Primal is a leading provider of Web-based integrated customer management and intelligence solutions that allow rapidly evolving communications and Internet service providers to stay connected with and grow their customers. It does this through an integrated suite of applications that can track and analyze customer behavior and preferences, collect usage information, and support billing and customer care back-office requirements, including those of emerging IP billing markets. Primal was recently acquired by Avery Communications (OTC Bulletin Board: ATEX). Primal is based in Irvine, Calif. For more information, please contact Chantal Trillwood at or visit the company's Web site at
About Primal's Products
Primal Connect CCB: Primal's Connect CCB is an innovative, highly scalable and convergent solution targeted towards worldwide communications providers. This Web-based, flexible system enables communications providers to better manage wireless, long distance, unified messaging, IP and data services in a single, integrated solution, while reducing overhead costs, and increasing deployment flexibility and overall system availability.
Primal Outfront CRM: Primal's Outfront CRM is a proactive, back-office customer management and intelligence software developed specifically for communications and Internet companies. It enables providers to collect data from across the enterprise, evaluate it, then act upon this newly found insight in a way that improves marketing, customer retention and revenue-building efforts.
Under the terms of the agreement, Primal's customer relationship management solution, Outfront CRM , and customer care and billing application, Primal Connect CCB , will be provided with Openet's FusionWorks™ mediation technologies, to leverage the convergence capabilities of both companies products across the wireline, wireless and IP markets.
Today's communications service providers are focusing more on providing multiple and convergent services, from multiple networks and network types. The challenges they face in collecting this variety of usage information, understanding their customer's behavior and preferences, and billing for the services becomes significantly more complex. The Primal-Openet agreement provides the integration of carrier class IP, wireless, and wireline collection with scalable and flexible billing and customer relationship management.

About Openet
Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company's solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet's implementations include long-running engagements with the world's leading service providers such as British Telecom, Orange, AT&T and Verizon Wireless. For more information, visit


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