Openet sponsored study confirms that as the industry moves to LTE, operators need a sophisticated, real-time approach to mobile data billing
September 12, 2012 - Openet
DUBLIN, Ireland– September 12, 2012 – Openet, a global leader of real-time transaction management software for network operators, today announced the results of wide-reaching industry research regarding the future of mobile data billing. A key take away from the survey was the need for a real-time approach to mobile data billing, expressed by more than 90 percent of respondents. Only 20 percent of operators surveyed currently have the real-time capabilities.
The research, conducted by Telecoms.com Intelligence, the leading provider of industry news and analysis, incorporates the input of more than 200 mobile operators worldwide. Mobile operators reported that maximizing revenue from data service requires more sophisticated pricing and billing systems, and strategies.
“Advanced Policy and Charging Control (PCC) systems can work with legacy investments so that operators can evolve without needing to rip and replace existing billing systems," said Chris Hoover, Openet VP Marketing. "Openet has helped operators worldwide control Opex while providing real-time capabilities necessary to improve customer experience, comply with regulation and launch innovative services.”
Determining how to price and bill for data services is perhaps the most pressing issue facing mobile operators today. As the industry moves from 3G to LTE—and networks designed for data services and devices rather than voice services—it is becoming more apparent that mobile data billing needs to quickly evolve from its current form. "It seems operators know what they need to do in regard to equipping themselves for the evolution of mobile data billing. It just remains to be seen how quickly they can do it," said Mike Hibberd, Director of Telecoms.com Intelligence.
The research confirms that network controls are essential to creating new charging options and greater diversity in service offerings. Pricing and billing strategies cannot be achieved without the availability of real-time data to the billing system and the integration of that real-time data with policy infrastructure.
Openet enables operators to innovate business models related to how people, machines, and services interact with their network. A global leader with more than 80 customers in 28 countries, Openet provides insight, monetization and control to the world’s largest and most complex networks. For more information, please visit www.openet.com.