NICE, France, TM Forum Management World – May 19, 2010 – Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative network service providers, today announces the launch of its FusionWorksTM Profile Manager product. Profile Manager is the latest in a series of innovative products designed to enable operators to optimize the subscriber experience in real time.
FusionWorks Profile Manager extends and enhances the fully 3GPP-compliant Subscriber Profile Repository (SPR) function supporting FusionWorks Policy Manager. The product features the ability to support centralized or federated data, or a combination of both, and unites all subscriber information into a 360-degree view of demographic and preference usage information. This data can drive promotions decisions, personalization and service options.
In addition, Profile Manager integrates seamlessly with FusionWorks Balance Manager to deliver a single, comprehensive, centralized profile solution. Such an integrated deployment supports a unique range of new services, such as rating decisions based on profile information or promotional policy decisions based on top-up behavior, overall balance or average balance. As a unified process, these complex layers of data are available to drive real-time decisions for industry leading performance, and enable a robust “single view” of the constellation of subscriber data. Only Openet enables services and personalization that integrate all three dimensions of a subscriber behavior: purchase behavior, network access and service usage.
In addition to supporting policy and charging functions, Profile Manager provides significant value on its own as a key component of Openet’s recently announced Subscriber Data Management (SDM) architecture. SDM powers solutions such as Audience and Engagement Measurement, which enables operators to collect, aggregate, enrich and distribute usage data and subscriber profile information in real time to deliver more personalized services and highly targeted marketing campaigns. This translates user behavior into a one-to-one experience, resulting in additional revenue.
“As service provider networks become more sophisticated, and the amount of data regarding individual subscribers grows, centralization becomes a significant challenge. There is also a significant need to unite subscriber information,” said Mike Manzo, CMO of Openet. “Profile Manager integrates fragmented systems to provide a comprehensive, three dimensional view of subscriber information, allowing accurate views of subscriber usage and billing, and enabling personalized services based on all relevant data.”
Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless. For more information, visit www.openet.com