Openet Expands Loyalty Programs Solution to Include Real-Time Promotions

March 22, 2011 - Openet

DUBLIN, Ireland– March 22, 2011 – Openet, the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers, today announces the expansion of our industry-leading Loyalty Programs solution to include a comprehensive promotions management and in-session promotion decision engine. The new offering, Openet’s Loyalty and Promotions Solution, includes real-time promotions functionality that enables service providers to drive targeted revenue creation and reduce churn through real-time interaction with subscribers.

The solution brings powerful campaign creation tools to communication and media service providers, enabling development of targeted, rewards-based campaigns stemming from real-time subscriber behavior, historical usage and subscriber profile data. Promotions can be targeted to subscribers based on specific profile criteria such as gender, age and interests, and programs can be set to run for any specified length of time. Additionally, the solution can notify operators and users when reward levels are reached, driving additional usage.

The GUI-based promotion and loyalty program system allows non-technical users, such as marketing managers, to quickly and easily define and modify even complex promotion campaigns. This enables operators to quickly react to market results and —meaning that collective subscriber activity can drive changes to campaigns in real time.

“Targeted promotions can go a long way in driving subscriber adoption of new services, and this engine goes one step further by enabling operators to cultivate and maintain loyalty through customized programs,” said Michael Manzo, CMO of Openet. “By providing transparency into subscriber behavior and creating custom campaigns based on targeted data, operators can become smarter while serving happier subscribers. This drives revenue, longevity and market traction—a must for today’s service providers.”

Openet will host a webinar entitled, “Using Real-Time Charging to Drive Innovation and Loyalty” on Tuesday, March 29, 2011. The webinar, featuring Chris Hoover, Vice President of Product Management at Openet; Benoit Hanssen, CTO of 3 Indonesia; and, Tony Poulos, BSS Evangelist for TM Forum, will be moderated by Joseph Waring, Group Editor for Telecom Asia. The panel will discuss emerging trends and practices for pre-paid subscribers and the role of charging as an enabler of marketing and promotion. It will also offer a case study with real-life examples of innovation in promotions and bundles.

For more information or to register for the webinar, please visit:

About Openet

Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today’s operators must know their subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwide such as Vodafone, Orange, AT&T and Verizon. For more information, please visit



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