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HELPING GLOBE TURN THE PHILIPPINES INTO THE DIGITAL CAPITAL OF THE WORLD
Globe runs Openet’s Evolved Charging System to monetise its mobile services. The Openet system is central to Globe becoming the preferred brand for Filipinos’ digital lifestyle choices. Globe has been very successful in driving digital service usage as can be seen from their 2018 results where they reported that mobile data revenues accounted for 51% of total mobile service revenues representing a 28% increase in mobile data revenues from 2017. As reported in their results Globe now has a base of 74.1M mobile subscribers.*
Globe has rolled out many digital services to cater for their customers’ digital lifestyles. These include collaborative partnerships with many of the giants in the content world. These include Disney, Netflix, NBA, Spotify and Astro.
Using innovative real-time charging functions has helped foster take up of new digital and content
services and thus increase revenues. These include:
- Content based pricing – e.g. low cost pricing per video to remove barriers to usage
- Add-on bundles – enabling customers to add on content services to existing bundles
- Tiered bundles – providing additional content at higher end bundles
- App specific bundles and offers – e.g. a gaming bundle aimed at gamers
Openet’s Evolved Charging System caters for monetisation of Globe’s mobile services. The offer catalogue in the Openet charging system enables Globe to quickly build and amend offers so that they can launch new data and content offers with flexible pricing / usage options that will ensure optimum use and adoption. Time to market is key to a successful digital strategy and the Openet charging system has enabled Globe to reduce its time to market by 40%. Globe will continue to enrich its line-up of content partners to cater to its customers’ evolving digital lifestyles which will solidify the need for BSS agility. In addition Globe will also launch 5G service in 2019 which will open up many new opportunities for Globe to turn The Philippines into the Digital Capital of the World.
*figures from Globe Telecom’s 2018 financial results press release.