Seamless Wi-Fi and Cellular Integration: Delivering Best Network Experience and Reducing Costs
Liberty Global is the world’s largest international TV and broadband company, with operations in 11 European countries under the consumer brands Virgin Media, Unitymedia, Telenet and UPC. Liberty connects over 22 million customers subscribing to 46 million TV, broadband internet and telephone services and serve over 6.5 million mobile subscribers and offer Wi-Fi services through 10 million access points across their footprint.
By leveraging their 10 million Wi-Fi hot spots to be a seamless extension of their mobile service, Liberty can offer additional connectivity options to their customers. However, in order to ensure the best customer network experience, it is essential that the quality of experience on Wi-Fi is at least as good as on the cellular network.
Openet supplied its Network Selection Intelligence (NSI) solution to Liberty. This has been incorporated into Liberty Global’s Connect App in order to make intelligence real-time offload decisions. The solution enables:
- Real-time offload decisions to between cellular and Wi-Fi based on a range of criteria (e.g. QoS, subscriber data) to enable seamless intelligent traffic management
- Easy one-time on-boarding for Liberty’s fixed and mobile broadband customers
- Seamless access to the best coverage available – regardless if Wi-Fi or cellular
- Significant reduction in MVNO wholesale cellular traffic charges
NSI creates a better quality of experience (QoE) when connected to Public Wi-Fi, “Wi-Free” and International Roaming Partner access points. In addition, NSI allows Liberty Global’s various operators to have real-time visibility of device and user requirements so they can actively measure the customers’ quality of experience regardless of the type of network they are on. As Liberty has a number of MVNOs, off-loading traffic onto Wi-Fi can save significant cellular wholesale costs.
"We found a reliable partner in Openet to support our Connect strategy of delivering high quality seamless connectivity inand out of home and when roaming across Wi-Fi access networks. As consumers more regularly swap and flip between mobile and Wi-Fi connectivity, they expect an uninterrupted experience. By installing this analytical element, the aim is to identify areas of the network not as seamless as it should be and improve the overall customer experience, reduce costs, and make new
VP Connectivity Products, Liberty Global