Digital First Approach to BSS and Getting Ready for 5G
Globe Telecom is a leading full service telecommunications company in the Philippines providing mobile and fixed services to over 63M customers. As a company committed to providing the best customer experience, Globe wanted to provide enhanced personalised digital journeys for their customers. The move to personalisation forms a key strand in the Globe digital strategy in order to provide the best level of service to their customers. Globe have also announced plans to provide 5G services in 2019 and they wanted to ensure that their BSS will be fast and agile enough to cater for the opportunities that 5G will present.
Providing a cost effective and agile approach to BSS Openet’s Digital Business Platform delivers an adjunct charging capability to the existing legacy, voice and SMS centric BSS. This approach helps Globe fast track its digital transformation journey. Deployed in Globe’s private cloud, the Openet Digital Business Platform enables:
- Real-time charging for all mobile and fixed data services
- Rapid time to develop, configure and launch new data and content offers
- Ability to develop personalised offers
- Flexibility to quickly support new use cases (from sharing / gifting data, to sponsored data)
By providing an adjunct solution to existing BSS, Globe can reduce BSS costs as they don’t need to rip and replace full BSS stack to enable drive monetisation for digital services and increased customer engagement through personalisation. This agile approach enables faster deployment of new use cases – which will fundamental to successful monetisation of 5G services.
"Users in the Philippines have consistently exhibited intense social media usage and engagement. In addition, Globe has seen dramatic smartphone adoption, take up of data plans, and exponential growth in mobile data, to the point that we now carry two thirds of consumer mobile internet. With this new platform, we can be more creative in developing and monetising new services and offers, even as we make personalisation a key differentiator of our services. Our partnership with Openet will give us the speed and agility that we need to grow our business to compete and win in the new digital market."
Gil B. Genio
Chief Technology and Information Officer