Use analytics to understand subscriber propensity to buy and maximise lifetime value through upsell and cross-sell activities
- Launching shared data plans to the market drives up subscriber numbers as the lead account holder brings additional subscribers onto the service. Operators can drive subscriptions per account up from 1 subscriber per account up to 1.5 subscribers per account within a year.
- Although these plans were immensely successful for operators in the US they were not extensively rolled out in other markets due to the front end and back end complexity involved.
- As operators back end systems become more flexible and the front end more intuitive launching these plans becomes more achievable.
Refer a Friend
- In order to grow their base of customers quickly, operators need to be able to offer enhancements to subscribers who bring their friends to the network.
- In the past these processes were highly manual in nature. This app based approach shows how quickly a subscriber can share a referral offer via WhatsApp.
- Wholesale models which allow partners or sponsors to pay for data usage is an innovative way of growing overall mobile revenue.
- These models ensure that the benefits derived are not just the preserve of the operator. The content provider also pays an operator to guarantee that users who view their website or app, do not have that usage counted toward their monthly data caps.
- A recent Syniverse report showed that 62% of consumers in Asia are willing to accept branded content and advertising in return for free data access.
- Many subscribers finish the month without having used their entire data allocation, but many more are very sensitive to their usage limits, or are not using data at all.
- Data Gifting allows a subscriber to share their already purchased data allowance with another subscriber on the same network, typically for a small fee. This experience is positive for both subscribers involved, and allows the operator to gain additional revenue for a data allowance that has already been purchased.
- Improves customer satisfaction, value for money perception and NPS as subscribers are utilizing all of their data.
TV & Media Content
- Zero-Rating specific high value content for subscribers is a great way to create stickiness for consumers.
- These offers can be pushed to the subscriber on the self-care app based on their social media, TV or music content usage.
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DIGITAL JOURNEY TO DIGITAL DESTINATION: 10 WAYS TO BETTER ENGAGE SUBSCRIBERS
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