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Aligning subscriber and service profitability with predictive analytics to create personalised and relevant offers with the overall objective of reducing churn.
- Providing an intuitive way for customers to change their subscription type will drive up app relevance & engagement and reduce inbound calls
- Unfortunately, for telecoms companies churn is a fact of life and even the stickiest of operators will lose at least 10% of their post-paid customers every year
- If a customer does want to leave, providing them with a fast and easy way of doing this will boost overall perception and keep an operator in the hunt for a win back down the line