Virtualization and BSS Transformation: The Fast Road to Innovation

August 18, 2014 - Aleks

A recent survey by Intelligence (“Operators’ BSS Strategies”) showed that 66% of operators have deployed or are planning to deploy virtualized BSS by 2016. Beyond the cost optimization that virtualization promises, operators are leveraging virtualization concepts to transform their BSS environments in order to innovate more rapidly, drive new revenues and better compete.

Virtualization makes it easier for operators to deploy and manage BSS software through the use of virtual machine images where a single host can be shared by multiple virtual machines. This approach removes the need to create a full new hardware based environment for each service introduction, with its full procure-design-integrate-test-deploy cycle. This simplifies the deployment process, enabling operators to focus on innovating and creating new revenue streams more rapidly, without having to worry about integration, deployment and infrastructure management. Offers can be more efficiently tested and launched on the same infrastructure, without the need to create a separate test environment. The time from test to scale production can therefore be reduced from weeks to hours. Services can also be rapidly scaled up or down as required, allowing targeted services based on geography or customer sets to be introduced more rapidly.

Overall, BSS virtualization accelerates the cycle of innovation and the time to market for new services. As an example, a tier one North American mobile operator is now able to introduce services in days which previously would have taken months without virtualization. As reported in, in Europe, Telefonica has indicated that its UNICA virtualization infrastructure can reduce deployment times from about 4 months to less than 4 days.




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