Tiger Woods’ return to benefit CBS, ESPN
March 17, 2010 - Openet
"I'd expect a significant spike in viewership among non-golf viewers," said Mike Manzo, chief marketing officer for Openet, a provider of audience measurement solutions for cable operators. "They may be mixed about how they feel about him, but their viewership will be pretty high."
With new sets of eyes, sponsors will get more bang for their buck, and the networks will be sure to capitalize by promoting their programming.