Openet suggest that to create a "new category within the BSS/OSS market" - named Subscriber Optimization Software (SOS)".
"The SOS category unifies four interrelated markets that have previously been served separately, despite their interdependence on one another: Mediation, Subscriber Data Management (SDM), Policy Management and Real-Time Charging."
See "Openet Announces Creation of Subscriber Optimization Software Category" - here as well as the first post to Openet's new blog - here.
Michael Manzo, CMO of Openet said: “We are issuing a call to action to all of our competitors, large and small—it’s time to stop providing disparate solutions, and begin to think holistically about servicing the SOS market. Without a change in what vendors offer, operators will struggle to derive ROI from technology, and cannot realize the full extent of subscriber value and market opportunity.”
It makes sense for Openet or the other pure player policy/charging vendors (here) to come up with this initiative - showing potential customers their advantages over the equipment makers – DPI, routers etc - with the holistic, multi-vendor, standard complaint approach vs. proprietary (but cheaper) point solutions.
In his blog post, Michael says "The competitors that have the best shot at leading this market with Openet are players like Comptel, Volubill and Redknee [where is Bridgewater??] . Like Openet, these are smaller firms than their brethren discussed above [refers to "one of the largest players in the B/OSS market?that aren’t very happy with Openet right now" - i.e. Amdocs], but they have all the right ingredients of a Subscriber Optimization Software market leader. I challenge these companies to get on the SOS bandwagon and?pardon the SOS double entendre (“Save Our Souls”)?help Openet rescue more operators from missed opportunities to attract subscribers, provide them a great experience, maximize revenue from them and minimize the cost to serve them."
Author: Azi Ronen