Real-time contextual offers dangle $47b earnings

December 1, 2014 - Aleks

Despite the scope of this lucrative opportunity, more than three quarters of operators surveyed (77%) believe that the majority of potential new revenue is wasted as a result of slow time to market for new offers.

Roughly the same numbers of operators (74%) believe the solution lies in creating, managing and updating offers from one central place – a move that is estimated to reduce current time to market by half. 


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