Openet, a provider of BSS/OSS software, claimed that they have created Subscriber Optimization Software (SOS (News - Alert)), a new category within the BSS/OSS market.
According to the company, the SOS category unifies four interrelated markets that have previously been served separately, despite their interdependence on one another: Mediation, Subscriber Data Management (SDM), Policy Management and Real-Time Charging.
As operators execute on their intelligent pipe strategies, OSS/BSS projects have become essential to delivering future service and business model evolution. Openet (News - Alert) has asserted that it is ready to support its customers on every step of this evolution, with its world-class service delivery, consulting, managed services, and training. Their people are focused solely on addressing the unique challenges posed by doing business at the network edge. They bring expertise of working with high-performance expert systems, leveraged global knowledge, and strong delivery skills to enable our client organizations to successfully deploy subscriber optimization solutions.
The creation of SOS unveils a fundamental market truth: solutions in this space are largely disparate, cobbled together by professional services personnel to ensure operability. CIO and CTO buyers in this market require software that performs at efficient levels of speed, scalability and availability, providing the future proofing and user experience necessary to ensure subscriber loyalty and revenue generation.
Openet has enhanced its product development strategy to focus on building applications, such as Fair Usage and Tiered Service Controls, in addition to its market-leading platforms. These applications directly meet operators' end objectives to ensure performance, satisfaction and optimal revenue for every subscriber across all functions under the SOS umbrella.
Openet service users are engaged with skilled professionals with experience in constructing and delivering subscriber optimization solutions, a corporate culture that is both client and delivery focused, an organization that is flexible with its engagement and support models, resources that have the ability to deliver complete turnkey solutions, including those involving third party products, and training to enable the organization to get the most from their investment.
In a press release, CMO of Openet, Michael Manzo (News - Alert), stated that the case for the SOS category is clear: by unifying related markets, vendors can service interconnected pain points with integrated solutions. With this initiative, they can begin the change necessary to preserve operators' value in the market, as over-the-top content and application providers threaten the ecosystem.