Operators Upbeat About Next Two Years, Understand Threats
January 12, 2016 - Openet
And where they see the greatest challenges over the next two years.
Their greatest competition will come from ‘OTT’ players, or Digital Service Providers (DSPs). This is not surprising, nor is the fact that the next biggest threat will come from other mobile operators. Encouragingly they see customer trust as an asset – we would agree – and they see a danger in data becoming a commodity. We would also agree. What they plan to do about it is to develop multi-play offerings, develop digital life services products to existing customers (home automation and the like) and partner with the DSPs.
All of which makes complete sense. We know that bundles reduce churn and reduce the focus on ‘data.’ We know that operators need to get beyond data. As one service design director for a Tier One operator said last year, ‘I cannot see why anyone would design a product that was not managed in real-time. And we must get beyond services and think ‘product.’’
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