BARCELONA, Spain -- Openet, a leading provider of Service Optimisation Software (SOS) to tier-one communications service providers, and Bytemobile, Inc., the industry leader in video optimisation and Smart Capacity™ solutions for mobile network operators, today announced a partnership designed to deliver smarter traffic management and personalised quality of experience (QoE) for carriers and their customers. Openet’s Policy Manager and Bytemobile’s Smart Capacity platforms will work together to analyse and control traffic while creating and enforcing policies for individual users.
As media and web applications become more advanced, the volume of network traffic grows substantially, leading to potentially inconsistent QoE and missed revenue opportunities for carriers. With Openet’s policy management expertise and Bytemobile’s core competency in network capacity management, carriers will be able to adapt and optimise traffic, recognise and prioritise video content, and have the capability to collect deep user insights that result in more value-added and personalised services.
“Increasingly sophisticated smartphone and tablet users care equally about network quality and price,” said Michael Manzo, chief marketing officer of Openet. “Delivering a superior, subscriber-centric QoE enables operators to differentiate and better monetise their services. Bytemobile and Openet as category leaders enable smarter and more efficient networks, and are therefore natural partners. We approach the same challenge with complementary assets and methodologies.”