Openet Signs Up Tier 1 Operator for Dynamic Service Strategy
February 1, 2013 - Openet
An unnamed Tier 1 European mobile operator has chosen Dublin-based Openet to enable its Dynamic Services initiative.
Openet says Dynamic Services provides a solution for creating, presenting and charging for mobile services, an approach that is gaining traction with leading operators worldwide.
By supplementing a base service plan with value-added services chosen by the subscriber, operators implementing a Dynamic Services strategy have seen increased ARPU, profit margin growth and improved customer satisfaction, the transaction-management software and services company said.
"Offering expanded services with innovative pricing is emerging as an important operator strategy on both the retail, and increasingly on the wholesale side," said Openet CEO Niall Norton. "In this environment, vendors that specialize only in areas such as diameter management or policy management are increasingly marginalized. Dynamic Services requires it all — customer and third-party engagement, integrated policy and charging, and an optimized infrastructure."
Key to a Dynamic Services strategy is enabling third-party engagement with the policy and charging-control infrastructure. Openet says its Interaction Gateway delivers this engagement to subscribers, who can view and purchase services, and to content providers, with controlled access to policy and charging functions.