Network Tools Should Unlock Better Customer Experiences

January 12, 2016 - Openet

The expectation is that customer experience management (CEM) network tools should unlock better customer experiences across this new value chain. 

Gerry Donohoe, the Technical Director at Openet, advocates greater personalisation and feels real-time network data is how operators can achive this. “To compete in the digital market place, CSPs must maintain relevance in the eyes of their subscribers and personalise the engagement, offering subscribers services and products when they need them. Realtime network data empowering network-oriented CEM systems is how CSPs can achieve this. These must be able make fast decisions on how to achieve the best outcome and interact with the necessary network components to trigger the policy changes for each individual customer.”

Read more at Vanilla Plus


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