An End To Bill Shock
March 8, 2010 - Openet
Mike Manzo, Chief Marketing Officer at Openet, calls for transparency from mobile operators on data roaming charges
Many mobile subscribers still avoid using their phones and dongles abroad due to high perceived costs and a lack of understanding of roaming charges. A recent YouGov survey commissioned by Openet showed that 67% of respondents chose not to use data roaming at all when they were abroad, with only 8% using data services at least once a day. Given that operators are looking at mobile data as a growing source of revenue, it is vital for them to address customers’ fear of ‘bill shock’.
Every summer, stories of angry mobile phone users invade the press as holidaymakers are awakened from their holiday bliss by surprisingly high phone bills on their return. Last year, the EU introduced measures to tackle the issue of bill shock by setting a maximum Euro tariff to be charged for calls and text messaging - now the spotlight is on data roaming within member states