Michael Manzo, chief marketing officer for Openet, also said the stakes are high for failing to converge data in a single repository.
“Subscriber data is an operator’s most valuable captive asset,” Manzo said.
Manzo said Openet, whose legacy is in the wireless business, has a proven approach. “We’ve used technology that’s existed for ten years,” he said. “It’s a convergent system, able to work with voice, data and video systems.”
Gathering every type of data from all of an operator’s subsystems can lead to reduced churn, better promotions of services, improved network efficiency, identification of revenue leakage and more control over programming costs.
“We are literally collecting every piece of data, either directly or from existing warehouses,” he said.