Can CSPs Cash in on their User and Network Data?
January 13, 2016 - Openet
Data analytics is providing new insights across every industry, from archaeology to agriculture, public transportation to utility supply but it’s CSP’s network data that sets them apart and gives them unparalleled insights into what their customers are doing, writes Jonny Evans.
There’s a huge opportunity to be tapped. Joe Hogan, the CTO of Openet cites a recent survey of 87 operators in which respondents indicated that they could increase data revenues by 15% if they could deliver real-time contextual offers.
Read more at Vanilla Plus