$47 Billion Global Mobile Operator Revenue Boost Untapped – Report
November 12, 2014 - Aleks
Mobile operators could boost annual global data revenues by $47 billion through brushing up their upsell strategies, according to a report by BSS solution provider Openet. The report suggests telcos should have a system in place which, by taking into account the customer context, automatically triggers the most relevant offer to be sent to the customer device, allowing the immediate purchase and activation of the product.
According to the report, which surveyed of 87 operators, the context can be based subscriber activity, usage, application accessed, location or profile. Passengers at airports could for example be targeted with roaming package offers, or a user streaming a film from an OTT service provider could be offered a high-speed boost offer.
“In this competitive market, the ability to unlock new revenues, build customer loyalty and increase profitability are the key goals for mobile operators around the world,” Openet Senior Marketing Manager, Corine Suscens said. “This survey assessed the revenue impact of real-time contextual offers that customers can purchase and activate on their device.”
Read the full report at Telecoms.com
Download your copy of the Research Report here.