Deriving Business Insight from Subscriber Viewing Behaviour

Charter Communications is a cable operator with over 5 million subscribers offering cable television, high speed internet and voice services.

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Overview

Charter Communications
United States

This North American cable operator with over 5 million subscribers offers cable television, high speed internet and voice services. In order to improve subscriber experience and deliver additional value they needed to gather information on their subscriber interactions and behaviours to produce impactful, information rich analytic solutions.

Our Solution

Openet supplied their Convergent Mediation product to enable:

  • Collection of TV information from set-top boxes including channel change event data, video on demand (VOD), advertising and digital video recorder (DVR) data
  • Enrich the data with information on customer account and equipment data
  • Integrate with Teradata and data partners to deliver business analytics reports enabling our customer to make business decision
  • Evaluate the effectiveness of marketing campaigns and promotions

The Results

Charter is able to gain deep insight into how their subscribers are engaging with their services to enable them to develop customized customer profile models which enable advertisers to reach the right customers, at the right time. This 360 degree view of the subscriber enables Charter to improve the overall experience for their base through personalized offers and services.