Digital journey to digital destination: 10 ways to better engage subscribers

Mobile operators are beginning to embrace the challenge of becoming a subscriber’s digital companion throughout the day. Driving engagement with operator provided digital services is now a strategic corporate KPI. Increasing engagement and time spent on these apps have been proven to increase digital services revenue and NPS. By incorporating a range of digital journeys into their self-care app, they can get closer to their digital destination.  

Download this paper to learn about: 

  • About the outsized importance of a speedy digital on boarding journey for the user 
  • How operators can move customers from ‘mostly human to mostly digital’ interactions using levers like content, data sharing and sponsored data
  • What operators can launch beyond the app and how this impacts Digital Assistants in the home