A key difference between telecommunication and other industries is the vast volumes of data handled within an operator's existing and routine processes.

The numbers are staggering. Recent research by IBM shows that more than 2.5 quintillion bytes of data are generated every day. That's the equivalent of all the grains of sand in the world every three days, almost all of which is delivered across an operator's network. 

Network operators gain business insight harnessing data
This diversity of data enables mobile operators to achieve a depth of understanding of their users beyond that of any other industry.  Operators have the potential to know a customer’s whereabouts, their social network, content preferences, wealth and product preferences.

Network operators key role helping other verticals harness data
Operators can also play an important role in helping healthcare, utility, automotive and other industries derive insights from the surging amount of data gathered from connected devices relevant to their industries.

To realize the potential of these opportunities, operators need systems that can collect, process, and normalize huge amounts of data generated scattered across heterogeneous systems.