DUBLIN, Ireland – November 23, 2010 – Openet, the most innovative provider of Subscriber Optimization Software to tier one communications and media service providers, today announces that a leading Netherlands operator has deployed Openet’s Policy and Charging Controls (PCC) architecture and fully compliant 3GPP PCRF Policy Manager platform to control bandwidth and implement network policies for millions of subscribers. The operator has also selected Openet’s complementary solutions, Fair Usage and Tiered Service Controls, which enable the carrier to offer more flexible service plan options and improve its control over subscriber traffic. All Openet solutions were deployed in tandem with Cisco’s (formerly Starent Networks’) GGSN.
As data use skyrockets due to bandwidth-intensive services and applications offered by both mobile network operators and third-party content providers, subscribers have come to expect fast and unlimited network access via flat-rated data plans. This model has become decreasingly sustainable; the power of mobile devices and their data usage grows, while operator costs soar and average revenue per user (ARPU) remains flat.
To offer customers a range of data plans, and to mitigate the impact of high data use upon its network, the service provider is using Policy Manager and its associated solutions to better monetize network traffic. This includes implementing fair usage policies for all subscribers and segmenting data services into tiers of service as defined by network speed, data usage and other usage conditions. Some of the control variables this operator can now use to optimize network performance include:
- Application monetization for network control—operators can assign pricing for specific applications
- Network usage load—determines what kinds of content/applications/services are being accessed across the network and regulates according to individual data plans
- Fair usage—determines whether a subscriber is below, at or above network quota allotments and charges accordingly
With these controls in place, the carrier is able to direct and manage network traffic, especially for specific kinds of network usage, while also taking roaming subscribers into account.
“This deployment is a perfect example of Openet’s ability to foresee the needs of mobile operators, and engineer solutions that meet their specific pain points,” said Mike Manzo, CMO at Openet. “With the new level of control this carrier has seized over its network, subscribers can expect a more personalized experience tailored directly to them and their own network needs. From live video streaming to gaming, the operator is now able to offer different speed tiers and allocate bandwidth as needed, leading to maximum customer satisfaction and network efficiency.”
For more information on Openet’s PCC architecture and Policy Manager platform, please visit: http://www.openet.com/offerings/software.
Openet is the most innovative provider of Subscriber Optimization Software (SOS) to tier one communications and media service providers. To succeed, today’s operators must knowtheir subscribers, deploy innovative business models and control the allocation of network resources. Openet's offerings are engineered to attract subscribers and provide an optimal experience, minimize the cost to serve them and maximize revenue—making the most of every subscriber. With customers across the globe, Openet is meeting the needs of operators worldwidesuch as Vodafone, Orange, AT&T and Verizon. For more information, please visit www.openet.com.