It turns out that consumers actually do want to buy digital services from their mobile operators.
Operators have several advantages over the big internet players, namely their direct access to the customer and delivery channels.
This shift in consumer attitudes creates an big opportunity for mobile operators.
Consumers now see their mobile operator as more trustworthy than both social media platforms and digital services companies such as Netflix, Spotify and Skype.
A proactive approach is required and now is the opportune time to futureproof the move to Digital and 5G.
Content value chains are now reality and value based pricing is fast approaching.
In this piece Tony Gillick, VP Solutions Management at Openet, urges the industry to transform its approach to BSS and OSS before it’s too late.
Open architectures are becoming the new normal for telcos, but many still stick with single-vendor strategies – which surely defeats the purpose of open systems in the first place.
While the prospect of starting a second brand may seem daunting, the benefits are immeasurable for today’s struggling operators.
Only through a collaborative approach, will operators be able to combat fragmentation, and take full advantage of the opportunities created by the virtualisation of networks.
The differences between an MVNO and a second brand are not great and there are, of course, examples of established operators launching MVNOs as their second brand.
Openet, the BSS solutions provider, has appointed Jan Frykhammar the former CEO and CFO of Ericsson, to its board of directors.
Jon Ross, Openet COO explains why open APIs are at the heart of the move from legacy BSS to open and agile digital business platforms.
Openet’s platform has already been deployed with a number of global operators including Globe Telecom.
The tier one operator also deployed Openet’s solutions to help deliver a steady flow of additional use cases including policy controls for wholesale and B2B customers.
Charging silos largely exist because the ability to charge for a service has frequently and strangely been considered as an afterthought.
One obvious change in the vendor landscape is that the old approach of taking support software from a hardware vendor as part of a network equipment bundle is starting to recede.