White Papers

Openet offers white papers on a variety of topics, including technology, trends and thought leadership topics relevant to our customers' business.

Monetizing Mobile Data: Top 10 Pricing and Charging Innovations:This white paper highlights the top 10 pricing and charging innovations that operators can use to drive mobile data revenues. Discussing real life use cases, this white paper provides insight and ideas to help operators increase data revenues and deliver a more personal and compelling service. Sample innovative use cases discussed include:

Convergence and Bundling
Partner Subsidies (Content and Advertising)
Loyalty and Promotions
Pricing Simulation

Letter

Heavy Reading: The Embrace of IP Video: Faced with growing pay TV competition from OTT video providers and the rising threat of cord-cutting, cable and telecom operators are embracing IP video. But how quickly will operators make the full transition to IP video systems and start delivering IP video services to their subscribers? How will they manage their IP video systems and which types of policy controls will they employ? How will they personalize their offerings and what type of monetization methods are they planning? This white paper based on a survey by Heavy Reading of nearly 100 executives from video providers globally answers these questions.

Letter

Personalisation: The Key Pillar of a Successful Business Strategy for Operators: Personalisation is essential to the future success of operators seeking customer acquisition and retention in highly competitive markets. Personalisation isn’t a big-bang approach, but rather a logical progression. It’s about insulating the traditional back office from change and leveraging those investments, and coordinating real-time business rules across network access types. Centralised policy controls, charging mechanisms, and subscriber data management tools enable new business rules to be rapidly deployed by operators and increasingly through self care portals. Tactical business initiatives, such as personalised subscriber controls, promotional offers or opt-in advertising enable operators to deliver increasingly more personalised evolving capabilities toward a strategic solution that delivers a more enhanced customer experience.

Letter

Heavy Reading: Rethinking BSS/OSS: Subscriber Optimization Software: Established BSS/OSS categories are in need of a face-lift. Ari Banerjee, senior analyst at the research firm, argues that with anchor service revenue reaching a plateau or falling, service providers must innovate in order to find new sources of revenue.

Using Entitlements to Deliver on the Content Anywhere Opportunity: “TV Everywhere” business models are being embraced by nearly every North American television operator and gaining in global acceptance. But the question isn’t whether they are doing it. It’s how, and how well? By leveraging the power of centralized entitlement capabilities and the intelligence derived from customer data, operators have the opportunity to own and revolutionize the customer experience, creating valuable new business models for advertising and content monetization.

Letter

Subscriber Optimized Charging for 4G Services Overview 2011: In order to increase adoption and usage of 4G services, operators will need to price and package services that provide value to subscribers. Providing value means understanding subscribers and developing offers that subscribers will buy and lead to increased subscriber loyalty. In order to do this operators need to provide mobile broadband pricing that is convergent, personalized and dynamic. However, many of the existing B/OSS (business / operational support systems) cannot support such pricing strategies. This white paper discusses the challenges that 4G will present to existing B/OSS platforms and looks at a new approach – Subscriber Optimized Charging. This is designed to provide a cost-effective approach to enable operators to maximize 4G adoption, ARPU and loyalty.

Letter

LTE Pricing and Packaging - Current Operator LTE Pricing and Packaging Overview 2011: LTE is currently live in 14 countries, with forecasts predicting that by the end of 2011 there will be some 16 million subscribers using LTE mobile devices. Also the Global Mobile Suppliers Association (GSA), reports that there is a total of 208 operators in 80 countries investing in LTE and reports that LTE is the fastest developing mobile system technology ever. As we approach a critical mass of deployments, this paper looks at how some of the most advanced ‘early adopters’ of LTE are packaging and pricing data plans to their subscribers.

Letter

The Decision is Yours:‘Trusted Content Provider’ vs. ‘Dumb Pipe’ Operators sit in the unique position to not only offer intelligent pipes over which on-demand/personalized content can travel, but they also have what others covet in terms of insight about their customers, network control, content aggregation and management capabilities and relationship-building capabilities for monetization of the value chain. Download this whitepaper to learn how operators can build brand loyalty in a world where an increasing number of consumers seek multi-device, personalized, interactive experiences by using intelligent platforms.
Source: Openet

Letter

Building the Foundation for Next Generation Revenue: This whitepaper addresses the key challenges operators are facing due to their silo based legacy infrastructures (e.g., pre-paid charging, post-paid billing, and mobile/fixed silos). It examines what they need to do to successfully build the foundation for next generation revenue and lead the competitive race in a context where more agile new players who are free from legacy charging and billing platforms as well as third party content providers and “over-the-top” service providers are increasingly providing attractive content services.
Source: Openet

Letter

Closing the Mobile Data Revenue Gap: The demand for mobile data is exploding, presenting operators with a unique opportunity to generate new revenue streams and grow their business. However revenue is not growing fast enough to ensure profitability. Not only is the mobile data traffic growing much faster than revenues, but the revenue growth rate also tends to decline over the years. Download this whitepaper to discover business models and capabilities that help address this challenge to better capitalize on the mobile data opportunity.
Source: Openet

Letter

Predictive Congestion Management: For mobile operators, the popularity of smart devices, mobile dongles and bandwidth-intensive applications is creating congestion in the data plane. Download this whitepaper to discover how operators can cost-effectively alleviate the impact of RAN Congestion on their subscribers.
Source: Openet

Letter

Policy Management - A Review of the Current Top Use Cases: Operators are presented with a once in a generation sales opportunity for broadband data access. With this opportunity comes the challenge of managing rising data volumes, with its impact on network capacity and profits. Discover the top use cases for Policy Management and see how they contribute to sustainable data-based revenue growth.
Source: Openet

Letter

Monetizing the iPad and New Mobile Devices: This guide discusses how operators can leverage the potential of new mobile devices supporting over-the-air activation to maximize revenue from mobile data, make purchases convenient, reduce customer service costs, and achieve fast time to market.
Source: Openet

Letter

Policy Control and Charging for LTE Networks: Download this paper by Analysys Mason to discover the:

Current opinions on LTE deployments and how roll-outs will be phased
Implications of LTE/EPC to existing OSS/BSS assets
Recommendations on how to evolve Policy and Charging to support bandwidth-intensive, low-latency, real-time services

Source: Analysys Mason

Letter

Subscriber Data Management - The Foundation to Make the Most of Every Subscriber: Subscriber data is rightly recognized as a strategic asset. As operators look to create more personalized and value-added interactions with their subscribers, they need to be capable of extracting more value from their data.
Source: Openet

Letter

Evolving the Billing Infrastructure - the Role of Policy and Charging Control: This whitepaper provides an in depth discussion on how billing capabilities can be augmented to:

Introduce new business models
Enable customer-configured accounts and account controls
Market more relevant and effective service promotions

Source: Openet

Letter

Making TV Audience Measurement Count: With TV advertising dollars migrating to the Internet, this whitepaper outlines the necessary steps for network operators to protect their advertising market share. Discover how actual audience viewership data can be used to maximize advertising inventory pricing, and addressability.
Source: Heavy Reading

Letter

The Business Implications of TV Everywhere: As the world shifts to viewing TV over the Internet, network operators are responding with TV Everywhere initiatives to blunt the threat from over-the-top video providers. Read this Heavy Reading whitepaper to understand the financial and strategic implications of TV Everywhere on the pay TV business model.
Source: Heavy Reading

Letter

Using Real-Time Charging for Promotions and Bundles: Download this white paper to discover:

How real-time charging enables better pre-paid marketing
New usage and recharge promotional use cases
Recent innovations in pre-paid customer bundles

Source: Openet

Letter

Maximizing Network Value with Next Generation Policy - Controlling and monetizing networks with intelligent, dynamic policies: The white paper provides examples of initiatives that can be supported by next generation policy, such as: