Audience Measurement

Openet’s Audience Measurement solution enables service providers to collect and correlate second-by-second subscriber activity across television, video-on-demand, mobile and broadband services with demographic and psychographic information to generate subscriber profile and segmentation knowledge of unprecedented depth and accuracy. By leveraging Openet’s FusionWorks software platform, service providers can collect, correlate, and enrich service usage with profile information across all services for all subscribers in real-time and deliver it in a useful, anonymous format to internal and third-party marketers, advertisers and buyers to enable the planning and measurement of addressable advertising campaigns and marketing promotions.

Comprehensive, multi-service measurement.

By anonymously collecting and correlating second-by-second linear and non linear subscriber usage and viewing data from the set-top box, video on demand (VOD) servers, interactive program guides, mobile data systems, and high speed/broadband Internet systems, Openet’s Audience Measurement solution provides complete, real-time visibility into of service usage and viewing for all subscribers, all usage and all services.

Rich subscriber and segment insights.

By enriching service usage and viewing data with subscriber demographic and psychographic information, Openet’s Audience Measurement solution enables marketers to identify actionable market segments and better plan how and where to reach them across all communication and entertainment services. Tapping into internal and third party data sources, Openet’s Audience Measurement solution enables the development of subscriber and household profiles based on both static and dynamic data including demographics, lifestyle characteristics, interests, values, and activities.

The foundation for dynamic, addressable advertising, marketing campaigns and personalized services.

A rich profile of subscribers and their media consumption across all communication and entertainment services provides the foundation to deliver relevant, targeted advertisements, promotional offers and personalized services. By leveraging real-time measurement and profiling, service providers can insert third-party advertisements targeted to the individual or household, place offers for internal products and services tailored based on individual preferences or those of similarly profiled subscribers, and customize services and menus such as high-speed data homepages and VOD recommendation menus.

Support new data sources while preserving legacy investments.

Openet’s FusionWorks platform provides a broad framework designed to interact with any device on any network to standards-based and proprietary interfaces – whether linear or nonlinear television systems, broadband Internet networks, or next generation wireless systems. With hundreds of “collectors” in market today that interface to both network devices as well as other third-party collection middleware, Openet has the proven ability to gather data from any source while allowing service providers to preserve their investment in legacy infrastructure.