Subscriber Data Management
Operators need 360º Visibility to make the most of every network and customer. Using its Subscriber Data Management architecture, Openet enables operators to gain rich, contextual insights into subscribers with real-time visibility across all networks.
The architecture’s data warehouse provides the information needed by a wide array of business intelligence and analytics solutions that deliver subscriber and service consumption insights. This enables operators to holistically address issues such as Revenue Leakage, Audience Measurement, Loyalty and Promotion analytics, Network Congestion analysis. While anonymizing this data, where necessary to protect consumer privacy.
Subscriber Data Management paves the way to managing data as the organizational asset it is, making it available to support the strategic, and data-driven business applications of your company.
The Subscriber Data Management architecture provides a foundation for a unified data management strategy, providing operators with a holistic approach to converge network and service data, enriched by information from offline subscriber systems, for use by analytic and operational systems. This unlocks the heretofore latent OSS/BSS data assets of operators, to ensure information can be analyzed and transactions executed using all available network and system data.
The architecture comprises of a vertical-specific data model, convergent data collection, cleansing, aggregation, normalization, enrichment and storage. This greatly simplifies the readiness and availability of data for both business intelligence applications via a data warehouse and service delivery platforms via a centralized real-time transactional database.
The architecture’s transactional database enables operational systems to act in a real-time, subscriber aware fashion, to manage identity, subscriber entitlement, and service usage rules across all services and networks. This provides a horizontal profile capability, to enable services such as Interactive TV, TV Everywhere, advanced EBIF applications, e-commerce authentications and authorizations of parental controls, etc.
The architecture’s data warehouse provides the information needed by a wide array of business intelligence and analytics solutions that deliver subscriber and service consumption insights. This enables operators to holistically address issues such as Revenue Leakage, Audience Measurement, Loyalty and Promotion analytics, Network Congestion analysis. While anonymizing this data, where necessary to protect consumer privacy.
Subscriber Data Management from Openet leads the way to managing data as the organizational asset it is, making it available to support the strategic, and data-driven business applications of your company.
Solutions Briefs
| Subscriber Data Management |
A4  - Letter |
The Decision is Yours:‘Trusted Content Provider’ vs. ‘Dumb Pipe’
Learn how operators can capitalise on their customer insight by using intelligent platforms to build brand loyalty in a world where an increasing number of consumers seek multi-device, personalized, interactive experiences.
Click to Download - A4 - Letter
Subscriber Data Management - The Foundation to Make the Most of Every Customer
Subscriber data is rightly recognized as a strategic asset. As operators look to create more personalized and value-added interactions with their subscribers, they need to be capable of extracting more value from their data.
Click to Download - A4 - Letter
Making TV Audience Measurement Count
With TV advertising dollars migrating to the Internet, this whitepaper outlines the necessary steps for network operators to protect their advertising market share. Discover how actual audience viewership data can be used to maximize advertising inventory pricing, and addressability.
Click to Download - A4 - Letter
The Business Implications of TV Everywhere
As the world shifts to viewing TV over the Internet, network operators are responding with TV Everywhere initiatives to blunt the threat from over-the-top video providers. Read this Heavy Reading whitepaper to understand the financial and strategic implications of TV Everywhere
on the pay TV business model.
Click to Download - A4 - Letter
Using Subscriber and Network Data for Better Business Visibility
Subscriber and network information is a valuable, but under utilized asset. Discover how using mediation to enrich basic network transactions, delivers more complete and timely view of service, network, and subscriber data for better business decisions.
Click to Download - A4 - Letter
