Subscriber Data Management
Operators need 360º Visibility to make the most of every customer. Using its Subscriber Data Management architecture, Openet enables operators to gain rich, contextual insights into subscribers with real-time visibility across all networks, necessary for Transactional Intelligence.
The architecture’s data warehouse provides the information needed by a wide array of business intelligence and analytics solutions that deliver subscriber and service consumption insights. This enables operators to holistically address issues such as Revenue Leakage, Audience Measurement, Loyalty and Promotion analytics, Network Congestion analysis. While anonymizing this data, where necessary to protect consumer privacy.
Subscriber Data Management paves the way to managing data as the organizational asset it is, making it available to support the strategic, and data-driven business applications of your company.
The Subscriber Data Management architecture provides a foundation for a unified data management strategy, providing operators with a holistic approach to converge network and service data, enriched by information from offline subscriber systems, for use by analytic and operational systems. This unlocks the heretofore latent OSS/BSS data assets of operators, to ensure information can be analyzed and transactions executed using all available network and system data.
The architecture comprises of a vertical-specific data model, convergent data collection, cleansing, aggregation, normalization, enrichment and storage. This greatly simplifies the readiness and availability of data for both business intelligence applications via a data warehouse and service delivery platforms via a centralized real-time transactional database.
The architecture’s transactional database enables operational systems to act in a real-time, subscriber aware fashion, to manage identity, subscriber entitlement, and service usage rules across all services and networks. This provides a horizontal profile capability, to enable services such as Interactive TV, TV Everywhere, advanced EBIF applications, e-commerce authentications and authorizations of parental controls, etc.
The architecture’s data warehouse provides the information needed by a wide array of business intelligence and analytics solutions that deliver subscriber and service consumption insights. This enables operators to holistically address issues such as Revenue Leakage, Audience Measurement, Loyalty and Promotion analytics, Network Congestion analysis. While anonymizing this data, where necessary to protect consumer privacy.
Subscriber Data Management paves the way to managing data as the organizational asset it is, making it available to support the strategic, and data-driven business applications of your company.
Solutions Briefs
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A4  - Letter |
Subscriber Data Management - The Foundation to Make the Most of Every Customer
Subscriber data is rightly recognized as a strategic asset. As operators look to create more personalized and value-added interactions with their subscribers, they need to be capable of extracting more value from their data.
Click to Download - A4 - Letter
Making TV Audience Measurement Count
With TV advertising dollars migrating to the Internet, this whitepaper outlines the necessary steps for network operators to protect their advertising market share. Discover how actual audience viewership data can be used to maximize advertising inventory pricing, and addressability.
Click to Download - A4 - Letter
The Business Implications of TV Everywhere
As the world shifts to viewing TV over the Internet, network operators are responding with TV Everywhere initiatives to blunt the threat from over-the-top video providers. Read this Heavy Reading whitepaper to understand the financial and strategic implications of TV Everywhere
on the pay TV business model.
Click to Download - A4 - Letter
Using Subscriber and Network Data for Better Business Visibility
Subscriber and network information is a valuable, but under utilized asset. Discover how using mediation to enrich basic network transactions, delivers more complete and timely view of service, network, and subscriber data for better business decisions.
Click to Download - A4 - Letter
Subscriber Data Management: The Next Generation
Customers' data is clearly among the most valuable assets of video service providers. Yet, after many years of data-warehousing initiatives, operators are still frustrated by inconsistent, incomplete, or missing data. With the growing need for real-time data for management and operational decisions, industry-specific data models and robust data management processes have finally put a consolidated subscriber and service data architecture within the reach of service providers. This Webinar will address the latest developments in the field.
View the Archive Webinar
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Presentation: Joe Hogan, CTO Openet - Cloud Computing 2.0: Opportunities in Consumer and SME Markets
Filmed at 7th Telco 2.0, London 16 Nov 2009 - Watch Now |
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Executive Insight: Chris Hoover, Vice President, Product Management, Openet |
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Executive Interview: Mike Manzo, CMO, Openet Martyn Warwick interviews Mike Manzo on topics that include dynamic business infrastructure, personalization, monetization and control. Filmed at Telco 2.0 6th Executive Brainstorm, Nice, 2009 - Watch Now
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Presentation: Joe Hogan, Openet - Enterprise Services 2.0: Telco-Enabled Business Processes |
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Executive Insights: Niall Norton, CEO, Openet Ian Scales interviews Niall Norton on topics that include net neutrality, capacity issues and network controls. Filmed at Mobile World Congress 2009, Barcelona - Watch Now
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Presentation: Chris Hoover, Director of Product Marketing for Openet – Billing and Payments This presentation explores how to evolve billing capabilities to support new telco payment services and the requirements for Network Edge features. Filmed at Telco 2.0 5th Executive Brainstorm, London, 2008 - Watch Now
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Executive Interview: CTO Joe Hogan, Openet – Advertising and Policy Management Openet's CTO Joe Hogan, discusses the evolution of advertising business model and the challenges faced by operators. Filmed at Telco 2.0 4th Executive Brainstorm, London, 2008 - Watch Now
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