Subscriber Engagement Engine
Empower subscribers to personalize data use and spend
As the cost to deliver mobile broadband increases, operators are migrating from simple flat rate pricing strategies toward more sophisticated, personalized service offerings that re-balance pricing with consumption. Personalization by definition requires engagement with subscribers, who need a tool to view, activate and control the specific services relevant to their needs.
As operators develop new services, they need a means to communicate their availability, to provide a means of purchase, and to provide subscribers with real-time monitoring and control. Operators must also be able to quickly determine whether a new offering is successful, and to rapidly change the offering if necessary. A platform for service innovation requires subscribers and operators to engage.
Openet Subscriber Engagement Engine enables operators to interact directly with mobile devices leveraging data from existing policy control and charging (PCC) infrastructure and from other network elements. The Engagement Engine enables real-time subscriber access to display customer account data (usage, spend and remaining balances), as well as the dynamic purchase of services. Acting as a central gateway, Openet Subscriber Engagement Engine extends the integration of Policy and Charging elements to include the mobile device.
To learn more visit our Subscriber Engagement Engine microsite here.
Product Briefs
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Rules of Engagement: How Subscribers Use Smartphones to Engage with their Mobile Operators - Research Summary:
Smartphones provide operators with an opportunity to offer a direct and personalized communications channel. Openet carried out research with some of the world’s leading mobile operators to get their insight on how operators can use smartphones to offer personalized care and marketing services, and real-time communications and controls. This report highlights their plans for direct to the device communications and controls..
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eBook - Engaging the Subscriber: Simplifying and Enriching the Mobile Customer Experience
Mobile service providers are faced with a serious relevancy issue when it comes to the mobile Internet. Service provider mobile portals are being bypassed, as consumer interest and loyalty migrates to Apple, Google, Facebook, and content providers. Of course, operators are not standing still. They have reinvigorated their service portfolios launching targeted service plans, new bundles, bolt-on options, personalized controls, promotions and notifications. However, communicating the relevant offers, and managing customer interactions is a challenge to both marketing channels and back-end systems. The ebook discusses how to address these issues, by explaining how service providers can transform how customers communicate and interact with their services.
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Engaging the Subscriber: More than self-care; personalized on device controls and purchases
The experience of how subscribers buy, consume, and stay informed of their usage for their mobile services matters. The mobile operator experience is significantly enhanced by putting the power of select B/OSS capabilities in the hands of the subscriber. This webinar discusses the role of a new interaction layer, the Subscriber Engagement Engine, in enabling subscribers to directly interact with and personalize their mobile services on the device.
View the on demand webinar
