"The issue of challenges with existing systems to a point has been beaten to death, " says Niall Norton, chief executive, Openet. " The big point here is that mobile content is the land of huge opportunity with some threats. Until now, mobile entertainment and content provision has been such a small part of operators' revenues that it hasn't really featured. Now , instead of being a fraction of a percent, it is becoming a single digit percentage of total revenue and providers need to maximize the value of such services." ....
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