While some are saying this number is fairly low, consider that the iPhone’s release was only four years ago – this new data really does point to a significant rate of adoption. The Pew study also found that 68 percent of smartphone users access the mobile Internet daily, with 25 percent noting that smartphones are their primary access point to the Internet.
What’s significant about this study is how the move to smartphones is continuing to change user behaviors. It’s no longer about just cutting the cord from a cable provider – now it’s a means to cutting the broadband cord, despite the fact that mobile Internet speeds are not nearly as fast. In addition, data usage is still overwhelming, as a recent Nielsen study pointed out. The heaviest users of data are consuming even more than before, while average smartphone data usage is 89 percent higher than this time last year.
So, what does all of this mean? It means that the capacity crunch is still a very real problem. Smartphones and tablets are dominating available bandwidth and data like never before. While service providers are trying to catch up to meet demand and keep customers happy, subscribers and revenue are being lost. Operators need to get in front of the problem – finding new, innovative ways to offer services that do not come out of a response to a device maker or a content provider’s moves in the marketplace.
Agility and innovative thinking are what is going to lead operators into a new era of profitability. There’s no better time to act than now, but no matter what happens, it seems that customers will be the ultimate winner.